Does Hydrodog require franchisees to comply with advertising and marketing laws?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
do not provide our specific approval of the proposed materials within this thirty (30) day period, the proposed materials are deemed to be not approved. Any plans and materials that you submit to us for our review will become our property and there will be no restriction on our use or dissemination of such materials. You shall not advertise or use the Marks in any fashion on the Internet or via other means of advertising through telecommunication without our express written consent.
We reserve the right, in our Reasonable Business Judgment, to require you to include certain language on all advertising to be used locally by you, including, but not limited to, "Franchises Available" and/or "Each Franchise Location Independently Owned and Operated", and reference to our telephone number and/or Website. All of your advertising must also comply with any applicable laws or regulations.
12.6 Initial Vehicle Marketing Fee and Grand Opening Program.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, franchisees must ensure their advertising complies with all applicable laws and regulations. Hydrodog maintains control over advertising content, requiring express written consent for any internet or telecommunications advertising. Hydrodog also reserves the right to mandate specific language in local advertising, such as "Franchises Available" or "Each Franchise Location Independently Owned and Operated," along with contact information.
This requirement ensures that Hydrodog franchisees do not engage in deceptive or illegal advertising practices, which could harm the brand's reputation. Franchisees need to stay informed about current advertising laws and regulations in their area and ensure all advertising materials meet Hydrodog's standards and legal requirements.
Hydrodog also requires franchisees to adhere to the highest standards of honesty, integrity, fair dealing, and ethical conduct in all dealings with customers, suppliers, and the public. Franchisees must avoid any business or advertising practice that may be injurious to Hydrodog's business and goodwill. This comprehensive approach to compliance and ethical conduct underscores the importance of responsible advertising and business practices within the Hydrodog franchise system.