factual

What is prohibited regarding the use of Hydrodog's marks after the franchise agreement terminates?

Hydrodog Franchise · 2025 FDD

Answer from 2025 FDD Document

17.2 Marks. Upon the termination or expiration of this Agreement:

  • (a) you may not directly or indirectly at any time or in any manner (except with respect to other HydroDog Businesses you own and operate) identify yourself or any business as a current or former HydroDog Business, or as one of our licensees or franchisees, use any Mark, any colorable imitation of a Mark or other indicia of a HydroDog Business in any manner or for any purpose or utilize for any purpose any trade name, trade or service mark or other commercial symbol that indicates or suggests a connection or association with us;
  • (b) you agree to take immediate action as may be required to cancel all fictitious or assumed name or equivalent registrations relating to your use of any Mark;

Source: Item 23 — RECEIPTS (FDD pages 43–166)

What This Means (2025 FDD)

According to Hydrodog's 2025 Franchise Disclosure Document, after the termination or expiration of the franchise agreement, a franchisee is restricted from using Hydrodog's trademarks. Specifically, the franchisee cannot directly or indirectly identify themselves or any business as a current or former Hydrodog business, or as one of Hydrodog's licensees or franchisees. This restriction applies at any time and in any manner, unless the franchisee owns and operates other Hydrodog businesses.

This means a former franchisee cannot use any Hydrodog mark, any imitation of a Hydrodog mark, or any other indication of a Hydrodog business for any purpose. They are also prohibited from using any trade name, trade or service mark, or other commercial symbol that suggests a connection or association with Hydrodog.

Furthermore, the franchisee must take immediate action to cancel all fictitious or assumed name registrations related to the use of any Hydrodog mark. This ensures that the franchisee no longer represents themselves as being associated with the Hydrodog brand after the agreement ends. These measures are in place to protect Hydrodog's brand identity and prevent confusion among customers.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.