What platforms does Hydrodog use to drive appointment bookings and local business growth?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
platforms such as Meta (Facebook & Instagram), TikTok, and Google to drive appointment bookings and local business growth; (3) email & SMS marketing campaigns managed at the national level to enhance customer retention and engagement; (4) print marketing support, including flyers, banners, and promotional materials for local marketing needs; (5) influencer marketing initiatives featuring collaborations with pet influencers to enhance brand recognition and engagement; (6) special promotions tied to events such as National Dog Day and Adopt-a-Pet Month to generate higher visibility and bookings; (7) administering multi-regional marketing programs including, without limitation, purchasing television, radio, magazine, billboard, newspaper, and other media advertising; (8) employing advertising agencies; (9) providing marketing materials to franchises; and (10) holding conventions and regional meetings for franchisees.
The Marketing Fund will furnish you with approved marketing materials on the same terms and conditions as we furnish these materials to our other franchisees. The Marketing Fund will not use more than 5% for advertising that is principally a solicitation for the sale of franchises. We do not anticipate using over 20% for the above administrative items.
Under the Franchise Agreement, you authorize us to collect any advertising monies or credits due from any of your distributors or other suppliers and any advertising or other rebates or any discounts from distributors and other suppliers based upon purchases or volume purchases by us and our franchisees (including purchases by you). We have the right to negotiate with suppliers, to obtain price reductions, discounts or rebates based on volume purchases. Unless these suppliers designate these payments specifically for advertising and promotion (in which case we will contribute them to the Marketing Fund), we can use these payments as we see fit. Any amounts contributed to the Marketing Fund will be in addition to all other amounts due or contributed under the Franchise Agreement. The Marketing Fund will not be audited. A statement of monies collected and expenditures made by the Marketing Fund will be prepared annually by us and will be provided to you. Any Marketing Fund contributions not spent in the fiscal year in which they accrue are carried over to the next fiscal year. As the Marketing Fund is not yet established, there have been no expenditures. No Marketing Fund contributions were collected in fiscal year 2024.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, the company uses platforms such as Meta (Facebook & Instagram), TikTok, and Google to drive appointment bookings and local business growth. Hydrodog also employs email and SMS marketing campaigns managed at the national level to enhance customer retention and engagement.
In addition to digital strategies, Hydrodog provides print marketing support, including flyers, banners, and promotional materials for local marketing needs. The company also engages in influencer marketing initiatives featuring collaborations with pet influencers to enhance brand recognition and engagement. Special promotions tied to events such as National Dog Day and Adopt-a-Pet Month are used to generate higher visibility and bookings.
Hydrodog also administers multi-regional marketing programs including purchasing television, radio, magazine, billboard, newspaper, and other media advertising. They employ advertising agencies and provide marketing materials to franchisees. Hydrodog also holds conventions and regional meetings for franchisees.
These efforts are supported through a Marketing Fund, which furnishes franchisees with approved marketing materials. The Marketing Fund will not use more than 5% for advertising that is principally a solicitation for the sale of franchises, and Hydrodog does not anticipate using over 20% for administrative items. A statement of monies collected and expenditures made by the Marketing Fund will be prepared annually and provided to franchisees.