Does Hydrodog have any obligation or liability to a franchisee as a result of a change or substitution of Hydrodog's marks?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
If we decide to modify or discontinue the use of any mark and/or use one or more additional or substitute marks, you will be responsible for the tangible costs (such as replacing signs and materials) associated with such a change. We are not required to reimburse you for any costs you incur in relation to any change or substitution, such as the cost of changing stationery or signage, and have no obligation or liability to you as a result of any change or substitution.
Source: Item 13 — TRADEMARKS (FDD pages 32–33)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, Hydrodog is not required to reimburse franchisees for any costs incurred if Hydrodog modifies or discontinues the use of any mark, or uses additional or substitute marks. Hydrodog explicitly states it has no obligation or liability to the franchisee as a result of any such change or substitution.
This means that if Hydrodog decides to change its logo, name, or other branding elements, franchisees will be responsible for the costs of updating their signage, stationery, and other materials to reflect the new branding. Hydrodog will not provide any financial assistance to cover these expenses.
This is a potentially significant financial risk for franchisees. Branding changes can be costly, especially for businesses with extensive signage or marketing materials. Prospective Hydrodog franchisees should carefully consider this potential expense and factor it into their financial planning. It is common in franchising for the franchise agreement to address who bears the costs of rebranding, and the specific terms can vary widely. Therefore, prospective franchisees should carefully review this section of the Franchise Disclosure Document and the franchise agreement.