How much is the Additional HydroDog Vehicle Marketing Fee for each Hydrodog Vehicle?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
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| Name of Fee(1) | Amount(4) | Due Date | Remarks |
|---|---|---|---|
| Technology Fee | A Technology Fee of $150 per month plus $99 per month for each HydroDog Vehicle | Payable on the 1st day of each calendar month | The Technology Fee includes, but is not limited to, website listing, data hosting, scheduler, customer relationship management (CRM), workflows, virtual assistant technology, and learning and development platforms. |
Source: Item 6 — OTHER FEES (FDD pages 12–16)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, franchisees must pay an additional marketing fee for each Hydrodog vehicle they acquire for use in their territory. This fee is $5,000 per vehicle and is due upon demand. This fee is separate from the standard Marketing Fund Fee, which is 2% of gross sales.
The purpose of this additional fee is for marketing specifically within the franchisee's territory. It is important to note that Hydrodog can demand this payment at any time, so franchisees should be prepared to pay it promptly when requested. This fee could significantly impact the initial investment and ongoing expenses, especially for franchisees planning to operate multiple Hydrodog vehicles.
Franchisees should factor this $5,000 per vehicle marketing fee into their financial projections and business plans. Understanding the timing and potential impact of this fee is crucial for managing cash flow and ensuring the financial stability of the Hydrodog franchise. Prospective franchisees should inquire about how the fee will be used to support their local marketing efforts and what specific marketing activities are planned.