Can the Hydrodog Marketing Fund invest any surplus for future use?

According to Hydrodog's 2025 Franchise Disclosure Document, the Marketing Fund has the ability to invest any surplus for future use. Hydrodog may spend more or less than the aggregate contributions in any fiscal year, and the Marketing Fund can borrow to cover deficits. This means that Hydrodog has some flexibility in managing the Marketing Fund's finances.

This clause provides Hydrodog with the ability to strategically manage the Marketing Fund, allowing it to save during profitable periods to offset potential losses or increased expenses in other periods. It also allows Hydrodog to borrow funds, potentially enabling larger marketing initiatives that might otherwise be unaffordable.

However, franchisees should be aware that Hydrodog has the discretion to decide how the Marketing Fund is managed, including investment strategies and borrowing decisions. While the goal is to maximize recognition of the Hydrodog brand, there is no guarantee that these strategies will directly benefit each franchisee equally or proportionately to their contributions. Franchisees should inquire about Hydrodog's specific investment and borrowing policies for the Marketing Fund to understand how these practices might impact their franchise.