Were any Marketing Fund contributions collected by Hydrodog in fiscal year 2024?

According to Hydrodog's 2025 Franchise Disclosure Document, the Marketing Fund was not yet established, and therefore no Marketing Fund contributions were collected in fiscal year 2024. Hydrodog franchisees are required to contribute 1% of their gross sales to the Marketing Fund, and Hydrodog retains the right to increase this contribution to 2% with 30 days' written notice.

The funds collected are to be accounted for separately and used to promote and enhance the Hydrodog system for the benefit of all franchisees. Hydrodog is not obligated to make expenditures equivalent or proportionate to each franchisee's contribution or ensure direct or pro rata benefits from the Marketing Fund expenditures.

This fund is used for a National Marketing Program to promote brand awareness and generate leads. The franchisor has sole discretion over marketing programs, creative content, and media placement. The Marketing Fund may cover costs for marketing surveys, public relations, video and written materials, digital advertising, email and SMS campaigns, print marketing, influencer marketing, and special promotions. It can also be used for multi-regional advertising, advertising agencies, marketing materials for franchisees, and conventions.

Hydrodog will provide franchisees with a statement of monies collected and expenditures made by the Marketing Fund annually. Any unspent contributions are carried over to the next fiscal year. The fact that no contributions were collected in 2024 indicates the fund was in its initial stages of development during that period.