Does a Marketing Fund Advisory Committee currently exist for Hydrodog?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
We have the right, but not the obligation, to establish a Marketing Fund Advisory Committee ("Committee"), consisting of franchisees to advise and consult with us regarding the establishment, modification, continuance, or other decisions or considerations affecting marketing programs. The organizational structure and manner of operation of that Committee will be determined by us in our sole discretion, exercised in good faith. No Committee is presently in existence. We will consult with the Committee and consider the Committee's input and advice concerning the use of the Marketing Fund. However, we will retain sole discretion over all aspects, including administration and use, of the Marketing Fund.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, a Marketing Fund Advisory Committee does not currently exist. However, Hydrodog retains the right, but not the obligation, to establish such a committee in the future. This committee, if formed, would consist of franchisees who would advise and consult with Hydrodog regarding decisions affecting marketing programs.
While Hydrodog would consult with the committee and consider its input, the company retains sole discretion over all aspects of the Marketing Fund, including its administration and use. This means that even with a committee in place, Hydrodog ultimately decides how the marketing funds are spent.
For a prospective franchisee, this indicates that while there may be an opportunity to provide input on marketing strategies in the future, Hydrodog maintains control over the Marketing Fund. It is important for potential franchisees to understand that their contributions to the Marketing Fund may not directly correlate with the benefits they receive and that Hydrodog is not obligated to make equivalent or proportionate expenditures for each franchisee.