Does Hydrodog maintain a National Marketing Program through the Marketing Fund?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
As the Franchisor, we maintain a National Marketing Program through the Marketing Fund to promote brand awareness and generate leads for all franchisees. We will direct all marketing programs financed by the Marketing Fund and will have sole discretion over the creative concepts, materials, and endorsements used and the geographic market and media placement and allocation. We will use an in-house advertising department, or national or regional advertising agencies. The Marketing Fund may be used to pay the costs of conducting marketing surveys and research; employing a public relations firm; preparing and producing video, audio, and written marketing materials;: (1) professionally designed social media graphics, templates, and national content calendar management; (2) targeted digital advertising on
platforms such as Meta (Facebook & Instagram), TikTok, and Google to drive appointment bookings and local business growth; (3) email & SMS marketing campaigns managed at the national level to enhance customer retention and engagement; (4) print marketing support, including flyers, banners, and promotional materials for local marketing needs; (5) influencer marketing initiatives featuring collaborations with pet influencers to enhance brand recognition and engagement; (6) special promotions tied to events such as National Dog Day and Adopt-a-Pet Month to generate higher visibility and bookings; (7) administering multi-regional marketing programs including, without limitation, purchasing television, radio, magazine, billboard, newspaper, and other media advertising; (8) employing advertising agencies; (9) providing marketing materials to franchises; and (10) holding conventions and regional meetings for franchisees.
The Marketing Fund will furnish you with approved marketing materials on the same terms and conditions as we furnish these materials to our other franchisees.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, Hydrodog does maintain a National Marketing Program through its Marketing Fund. As the franchisor, Hydrodog directs all marketing programs financed by the Marketing Fund and has sole discretion over the creative concepts, materials, endorsements, geographic market, and media placement. Hydrodog may use an in-house advertising department or national or regional advertising agencies.
The Marketing Fund is used for various marketing activities to promote brand awareness and generate leads for franchisees. These activities include marketing surveys and research, public relations, video, audio, and written marketing materials, social media graphics, targeted digital advertising, email and SMS marketing campaigns, print marketing support, and influencer marketing initiatives. Special promotions tied to events like National Dog Day and Adopt-a-Pet Month are also part of the program.
Hydrodog can also use the Marketing Fund to administer multi-regional marketing programs, including purchasing television, radio, magazine, billboard, and newspaper advertising, employing advertising agencies, providing marketing materials to franchisees, and holding conventions and regional meetings for franchisees. Franchisees are required to contribute 1% of their gross sales to the Marketing Fund, and Hydrodog reserves the right to increase this contribution to up to 2% with 30 days' written notice. The Marketing Fund will furnish franchisees with approved marketing materials on the same terms as other franchisees.