How long does Hydrodog have to respond to a franchisee's submission of advertising materials for approval?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
lure, within 45 days, to resolve any issue affecting the Cooperative's establishment or effective functioning, upon request of any Cooperative member, that issue must be submitted to us for consideration, and our resolution of such issue is final and binding on all Cooperative members.
- 12.9 Local Advertising Expenditures. In addition to any Marketing Funds set forth herein, you may, but are not required to, conduct advertising for the HydroDog Business in your Territory ("Local Advertising"), provided that all such advertising is in compliance with our standards and has been approved by us in writing. If you choose to conduct Local Advertising, you shall submit to us within thirty (30) days of our request, advertising expenditure reports accurately reflecting your Local Advertising expenditures, including verification copies of all advertising and any other information that we require.
12.10 Websites and Social Media.
As used in this Agreement, the term "Website" means an interactive electronic document within a network of computers linked by communications software.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, if a franchisee chooses to conduct local advertising, they must ensure it complies with Hydrodog's standards and receives written approval from Hydrodog. The franchisee must submit advertising expenditure reports to Hydrodog within thirty (30) days of Hydrodog's request. These reports should accurately reflect local advertising expenditures and include verification copies of all advertising materials, along with any other information Hydrodog requires.
Hydrodog reserves the right to require specific language on all local advertising, such as "Franchises Available" and/or "Each Franchise Location Independently Owned and Operated", as well as references to Hydrodog's telephone number and/or website. All advertising must also comply with applicable laws and regulations.
While the FDD specifies that local advertising requires Hydrodog's written approval, it does not explicitly state the timeframe within which Hydrodog must provide this approval. This lack of a defined timeframe could potentially lead to delays in a franchisee's advertising efforts if Hydrodog does not respond promptly. A prospective franchisee should seek clarification from Hydrodog regarding the typical turnaround time for advertising approval to better plan their local advertising campaigns.