If a Hydrodog franchisee is approved to establish a website, must they comply with Hydrodog's policies, standards, and specifications?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
(c) You shall not establish, maintain, or operate any separate Website, mobile application, digital platform, social media account, online marketplace listing, or other online presence whatsoever relating to your HydroDog Business or using the Marks (or any variation thereof) without our prior written approval (which we shall not be obligated to provide). This includes, but is not limited to, registering any domain names, usernames, handles, or other digital identifiers that contain any of the Marks or variations thereof. If approved to establish a Website, you shall comply with our policies, standards and specifications with respect to the creation, maintenance and content of any such Website. You specifically acknowledge and agree that any Website owned or maintained by or for your benefit shall be deemed "advertising" under this Agreement, and will be subject to (among other things) our approval under Section 13 below.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, if a franchisee receives approval to establish a website, they must adhere to Hydrodog's policies, standards, and specifications regarding the website's creation, maintenance, and content. This requirement ensures that all franchisee-operated websites align with Hydrodog's brand image and operational guidelines.
Hydrodog retains control over its online presence, including the right to establish and manage a central website. While Hydrodog may allow franchisees to have web pages within the main Hydrodog website, the franchisor maintains the right to refuse or discontinue any content. This centralized approach allows Hydrodog to maintain consistency and quality across its online platforms.
Furthermore, franchisees are restricted from using social media to promote their Hydrodog business or using Hydrodog's trademarks without prior written consent. Hydrodog also reserves the right to manage national or collective campaigns through local social media accounts. This control extends to managing responses to online reviews on platforms like Yelp and TripAdvisor, ensuring a unified and brand-consistent message.
These stipulations highlight the importance of adhering to Hydrodog's standards and obtaining necessary approvals for any online activities related to the franchise. Failure to comply with these policies could result in a breach of the franchise agreement and potential penalties.