If HydroDog decides to modify or discontinue the use of any Mark, am I obligated to comply?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
- 8.4 Discontinuance of Use of Marks. If it becomes advisable at any time in our Business Judgment for us and/or you to modify or discontinue the use of any Mark and/or use one or more additional or substitute trade or service marks, you agree to comply with our directions within a reasonable time after receiving notice.
We will reimburse you for your reasonable direct expenses of changing your HydroDog Business's signs.
However, we will not be obligated to reimburse you for any loss of revenue attributable to any modified or discontinued Mark or for any expenditures you make to promote a modified or substitute trademark or service mark.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, as a franchisee, you are obligated to comply with Hydrodog's directions if they decide to modify or discontinue the use of any mark. This includes using additional or substitute trademarks or service marks. You must comply within a reasonable time after receiving notice from Hydrodog.
Hydrodog will reimburse you for reasonable direct expenses incurred when changing your HydroDog Business's signs. However, Hydrodog is not obligated to reimburse you for any loss of revenue attributable to a modified or discontinued mark. Additionally, they will not cover any expenditures you make to promote a modified or substitute trademark or service mark.
This clause gives Hydrodog significant control over its brand and image, allowing it to adapt to market changes or legal challenges. While Hydrodog covers the direct costs of changing signs, franchisees bear the risk of lost revenue or additional promotional expenses associated with these changes. Prospective franchisees should consider these potential costs and risks when evaluating the Hydrodog franchise opportunity.