If Hydrodog creates a regional advertising cooperative, is membership mandatory?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
We may, in our discretion, create a regional advertising cooperative ("Cooperative") in any area where two or more HydroDog Businesses are located, and establish the rules and regulations therefor.
Immediately upon our request, you must become a member of the Cooperative for the area in which your HydroDog Business is located.
In no event may the HydroDog Business be required to be a member of more than one Cooperative.
The Cooperative must be governed in the manner we prescribe.
You shall make contributions to the Cooperative in such amounts at the times and in the manner as determined by majority vote of the Cooperative members, subject to our approval.
Any amounts that you contribute to a Cooperative will count toward your Local Advertising requirement, but if the amount you contribute to a Cooperative is less than the amount you must spend on Local Advertising you must spend the difference locally.
The following provisions apply to each Cooperative:
(a) The Cooperative must be organized and governed in a form and manner, and commence operation on a date that we approve in advance in writing;
(b) the Cooperative must be organized for the exclusive purpose of administering marketing programs; developing, subject to our approval, standardized promotional materials for the members' use in Local Advertising within the Cooperative's area;
(c) the Cooperative may adopt its own rules and procedures, but such rules or procedures must be approved by us and must not restrict or expand your rights or obligations under this Agreement;
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, if Hydrodog establishes a regional advertising cooperative where two or more Hydrodog businesses are located, franchisees must become members immediately upon Hydrodog's request. However, a Hydrodog business will not be required to be a member of more than one cooperative.
The cooperative will be governed as Hydrodog prescribes, and franchisees must contribute amounts determined by a majority vote of the cooperative members, subject to Hydrodog's approval. These contributions count toward the franchisee's local advertising requirement. If the cooperative contribution is less than the required local advertising spend, the franchisee must spend the difference locally.
The cooperative must be organized and governed in a manner approved by Hydrodog, with the exclusive purpose of administering marketing programs and developing standardized promotional materials for local advertising. While the cooperative can adopt its own rules and procedures, these must be approved by Hydrodog and cannot restrict or expand the franchisee's rights or obligations under the Franchise Agreement.