Does Hydrodog hold conventions and regional meetings for franchisees?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
platforms such as Meta (Facebook & Instagram), TikTok, and Google to drive appointment bookings and local business growth; (3) email & SMS marketing campaigns managed at the national level to enhance customer retention and engagement; (4) print marketing support, including flyers, banners, and promotional materials for local marketing needs; (5) influencer marketing initiatives featuring collaborations with pet influencers to enhance brand recognition and engagement; (6) special promotions tied to events such as National Dog Day and Adopt-a-Pet Month to generate higher visibility and bookings; (7) administering multi-regional marketing programs including, without limitation, purchasing television, radio, magazine, billboard, newspaper, and other media advertising; (8) employing advertising agencies; (9) providing marketing materials to franchises; and (10) holding conventions and regional meetings for franchisees.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, the company does hold conventions and regional meetings for franchisees. This is part of the National Marketing Program that Hydrodog maintains through its Marketing Fund. The Marketing Fund is used to promote brand awareness and generate leads for all franchisees. Franchisees are required to contribute 1% of their gross sales to the Marketing Fund, and Hydrodog reserves the right to increase this contribution to up to 2% with 30 days written notice. Hydrodog and affiliate-owned locations contribute to the Marketing Fund on the same basis as franchisees.
The Marketing Fund is managed by Hydrodog, which has sole discretion over the marketing programs, creative content, and media placement. The fund may be used for various marketing activities, including surveys, public relations, video and audio materials, social media, digital advertising, email and SMS campaigns, print marketing, influencer marketing, and special promotions. The fund can also be used to purchase television, radio, magazine, billboard, and newspaper advertising.
For a prospective Hydrodog franchisee, this means that they can expect to participate in conventions and regional meetings as part of the franchise system's marketing efforts. These events can provide opportunities for networking, training, and staying informed about the latest developments in the Hydrodog system. Franchisees should factor in the mandatory contribution to the Marketing Fund when assessing the overall cost of operating a Hydrodog franchise. The FDD also states that the Marketing Fund will not be audited, but a statement of monies collected and expenditures made by the Marketing Fund will be prepared annually and provided to franchisees.