What is the Hydrodog franchisee's obligation regarding advertising and promotion materials not prepared or previously approved by Hydrodog?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
You shall not advertise or use the Marks in any fashion on the Internet or via other means of advertising through telecommunication without our express written consent.
We reserve the right, in our Reasonable Business Judgment, to require you to include certain language on all advertising to be used locally by you, including, but not limited to, "Franchises Available" and/or "Each Franchise Location Independently Owned and Operated", and reference to our telephone number and/or Website. All of your advertising must also comply with any applicable laws or regulations.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, franchisees must obtain written approval from Hydrodog for all advertising and promotional materials. Specifically, franchisees cannot use the Hydrodog marks in any fashion on the Internet or via other means of advertising through telecommunication without express written consent. This includes websites, social media, and other online presences related to the Hydrodog business.
Hydrodog retains the right to specify language that must be included in local advertising, such as "Franchises Available" and/or "Each Franchise Location Independently Owned and Operated", along with a reference to their telephone number and/or website. All advertising must comply with applicable laws and regulations.
Hydrodog also has the exclusive right to establish and maintain a website, and franchisees cannot establish their own without prior written approval. If a franchisee is approved to establish a website, it is considered advertising and is subject to Hydrodog's approval. This ensures that all advertising aligns with Hydrodog's brand standards and legal requirements.