Is a Hydrodog franchisee allowed to advertise or use the Marks via other means of advertising through telecommunication without express written consent?

According to Hydrodog's 2025 Franchise Disclosure Document, franchisees are restricted from advertising or using Hydrodog's trademarks (the Marks) on the Internet or through any telecommunication advertising methods without obtaining explicit written consent from Hydrodog. This restriction is in place to ensure that all advertising aligns with Hydrodog's brand standards and marketing strategies.

This requirement means that a Hydrodog franchisee must seek and receive approval before engaging in any online or telecommunications-based advertising activities. This includes, but is not limited to, online ads, social media campaigns, and text message marketing. Hydrodog retains control over how its brand is presented in these channels.

Hydrodog also reserves the right to mandate specific language on all local advertising materials used by franchisees. This may include disclaimers such as "Franchises Available" or "Each Franchise Location Independently Owned and Operated," along with references to Hydrodog's telephone number or website. Furthermore, all advertising undertaken by the franchisee must comply with all applicable laws and regulations.

This policy ensures that Hydrodog maintains a consistent brand image and adheres to legal standards across all franchise locations. A prospective franchisee should be aware of these restrictions and plan to work closely with Hydrodog to develop compliant and effective advertising strategies.