Where can I find information about setting targets for Hydrodog marketing?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
including, but not limited to, "Franchises Available" and/or "Each Franchise Location Independently Owned and Operated", and reference to our telephone number and/or Website. All of your advertising must also comply with any applicable laws or regulations.
12.6 Initial Vehicle Marketing Fee and Grand Opening Program. In addition to the ongoing advertising expenditures set forth herein, you shall pay to us upon signing this Agreement a nonrefundable Grand Opening Marketing Program fee of five thousand dollars ($5,000) per HydroDog Vehicle to be used in the Territory. For each additional HydroDog Vehicle acquired after the initial signing of this Agreement, you shall pay an additional non-refundable Grand Opening Marketing Program fee of five thousand dollars ($5,000). For each HydroDog Vehicle, we will perform or contract with our approved supplier to create a designated website or webpage specific to that vehicle within your HydroDog Business and provide all grand opening marketing for that specific vehicle during the period extending thirty (30) days prior to the scheduled opening date for that vehicle and ending sixty (60) days after the scheduled opening date for that vehicle. The payment of the Grand Opening Marketing Program fee does not guarantee any specific level of success, customer acquisition, or revenue generation during or after the grand opening period.
- 12.7 Advisory Council. We reserve the right, in our Reasonable Business Judgment, to establish an advisory council comprised of franchisees and our representatives. Franchisee participants will be chosen by us or may be elected by other franchisees in the System. If you are selected to participate on an advisory council, we will pay all reasonable expenses you incur related to your participation, such as travel and boarding expenses to attend council meetings, subject to our approval. If established, the advisory council will act in an advisory capacity only and will not have decision making authority. The advisory council would be governed by bylaws. We have the right to establish, change, merge or dissolve any advisory council at any time. We shall also have the right to remove council members in our discretion.
- 12.8 Local Advertising Cooperatives. We may, in our discretion, create a regional advertising cooperative ("Cooperative") in any area where two or more HydroDog Businesses are located, and establish the rules and regulations therefor.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
Based on the 2025 Hydrodog Franchise Disclosure Document, there is no explicit mention of franchisees setting specific marketing targets. However, the document does provide information regarding the Marketing Fund and related marketing activities.
Hydrodog franchisees are required to participate in the Marketing Fund, contributing 1% of their gross sales each week, with the possibility of this fee increasing to 2% upon 30 days' written notice. The funds are used to develop advertising and marketing materials, service corporate accounts, engage in research and development, administer advertising programs, purchase e-commerce rights, support public relations, and maintain websites. While Hydrodog directs the programs financed by the Marketing Fund, they don't guarantee that expenditures will be proportionate to contributions from franchisees in any specific geographic area.
Additionally, franchisees pay a $5,000 nonrefundable Grand Opening Marketing Program fee per HydroDog Vehicle. This fee covers the creation of a vehicle-specific website and grand opening marketing efforts for a period extending from 30 days before to 60 days after the vehicle's scheduled opening. However, the payment of this fee does not guarantee any specific level of success, customer acquisition, or revenue generation.
While the FDD outlines how marketing is funded and managed, it does not detail how individual franchisees can set marketing targets. A prospective franchisee should inquire with Hydrodog about the possibility of setting individual marketing targets and how these might align with the broader marketing strategies managed by the franchisor.