Where can I find information about Hydrodog's requirements for using the HydroDog logo?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
- 8.2 Limitations on Your Use of Marks. You agree to use the Marks as the sole trade identification of your HydroDog Business, provided that you shall identify yourself as the independent owner of your HydroDog Business in a manner acceptable to us.
You may not use any Mark or any variation thereof (1) as part of any corporate or legal business name, (2) with any prefix, suffix or other modifying words, terms, designs or symbols (other than logos we have licensed to you), (3) in selling any unauthorized services or products, (4) as part of any domain name, electronic address or search engine you maintain on any website; (5) in any other manner we have not expressly authorized in writing; or (6) that may damage or cause harm to us, our affiliates, the Marks, the System or our principals.
You may not make any disparaging remarks related to us, our affiliates, our franchisees, the Marks, the System or our principals.
You may not use any Mark in advertising the transfer, sale or other disposition of the Operating Assets or your HydroDog Business without our prior written consent, which we will not unreasonably withhold.
You agree to display the Marks prominently and exclusively in the manner we prescribe at your HydroDog Business, and on forms, advertising, digital platforms, and other materials as designated by us.
You agree to give the notices of trademark and service mark registrations that we specify and to obtain any fictitious or assumed name registrations required under applicable law.
- 8.3 Notification of Infringements and Claims. You agree to notify us immediately of any apparent infringement or challenge to your use of any Mark, or of any claim by any person of any rights in any Mark, and you agree not to communicate with any person other than us, our attorneys and your attorneys in connection with any such infringement, challenge or claim.
We have sole discretion to take such action as we deem appropriate and the right to control exclusively any litigation, U.S.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, the requirements for using the HydroDog logo, referred to as the "Marks," are detailed in several sections. Item 23 generally discusses the use of trademarks, service marks, and commercial symbols, including the HydroDog logo. It specifies that HydroDog franchisees must use the Marks as the sole trade identification of their HydroDog Business, while also identifying themselves as the independent owner in a manner acceptable to HydroDog.
The FDD also states that franchisees must display the Marks prominently and exclusively as prescribed by HydroDog on the HydroDog Vehicle, forms, advertising, digital platforms, and other materials. Franchisees are required to provide notices of trademark and service mark registrations as specified by HydroDog and obtain any necessary fictitious or assumed name registrations. Furthermore, franchisees must notify HydroDog immediately of any apparent infringement or challenge to the use of any Mark.
HydroDog retains sole discretion to take action regarding infringements and controls any related litigation or proceedings. The agreement also restricts the use of the Marks in certain ways, such as not using them as part of any corporate or legal business name, with unauthorized prefixes or suffixes, in selling unauthorized services or products, or as part of any unauthorized domain name or website. These regulations ensure consistent brand representation and protect HydroDog's trademarks.