Who exclusively retains all rights to electronic commerce related to Hydrodog?

According to Hydrodog's 2025 Franchise Disclosure Document, Hydrodog exclusively retains all rights to electronic commerce. This means that Hydrodog maintains control over all online sales and transactions related to the brand. The FDD specifies that any digital platforms the company establishes, including websites, apps, or other e-commerce channels, may serve multiple functions, such as advertising HydroDog products, programs, and services, as well as marketing HydroDog franchise opportunities. These platforms will be managed by Hydrodog's designated web designers.

For a prospective franchisee, this means they will not have direct control over online sales or e-commerce initiatives. Instead, Hydrodog manages these aspects centrally. This approach allows Hydrodog to maintain brand consistency and control the customer experience across all digital channels.

While franchisees may not directly engage in e-commerce, they are required to participate in marketing programs and contribute to the marketing fund, which supports national and regional advertising efforts. This includes professionally designed social media graphics, templates, and national content calendar management, as well as targeted digital advertising. Franchisees are also required to update branded social media pages regularly, ensuring a consistent brand presence online.

This arrangement centralizes digital marketing and e-commerce operations under Hydrodog, potentially streamlining these efforts and ensuring a unified brand message. However, it also means that franchisees have limited autonomy in this area and must rely on Hydrodog's strategies and execution for online sales and marketing.