Does Hydrodog engage in influencer marketing initiatives with pet influencers?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
platforms such as Meta (Facebook & Instagram), TikTok, and Google to drive appointment bookings and local business growth; (3) email & SMS marketing campaigns managed at the national level to enhance customer retention and engagement; (4) print marketing support, including flyers, banners, and promotional materials for local marketing needs; (5) influencer marketing initiatives featuring collaborations with pet influencers to enhance brand recognition and engagement; (6) special promotions tied to events such as National Dog Day and Adopt-a-Pet Month to generate higher visibility and bookings; (7) administering multi-regional marketing programs including, without limitation, purchasing television, radio, magazine, billboard, newspaper, and other media advertising; (8) employing advertising agencies; (9) providing marketing materials to franchises; and (10) holding conventions and regional meetings for franchisees.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, Hydrodog engages in influencer marketing initiatives. Specifically, Hydrodog collaborates with pet influencers to enhance brand recognition and engagement. This is part of the national marketing program managed through the Marketing Fund, which aims to promote brand awareness and generate leads for all franchisees.
Hydrodog uses the Marketing Fund to pay for various marketing activities, including influencer collaborations. The franchisor has sole discretion over the marketing programs, creative concepts, and media placement. Franchisees contribute 1% of their gross sales to the Marketing Fund, and Hydrodog reserves the right to increase this contribution to up to 2% with thirty days' written notice.
For a prospective franchisee, this means that Hydrodog actively uses influencer marketing as part of its broader marketing strategy. While franchisees contribute to the Marketing Fund, Hydrodog controls the selection of influencers and the overall marketing approach. Franchisees should consider the potential benefits of increased brand recognition and customer engagement through these initiatives, as well as the mandatory contribution to the Marketing Fund.