What costs is a Hydrodog franchisee responsible for if Hydrodog modifies or discontinues the use of any mark?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
If we decide to modify or discontinue the use of any mark and/or use one or more additional or substitute marks, you will be responsible for the tangible costs (such as replacing signs and materials) associated with such a change. We are not required to reimburse you for any costs you incur in relation to any change or substitution, such as the cost of changing stationery or signage, and have no obligation or liability to you as a result of any change or substitution.
Source: Item 13 — TRADEMARKS (FDD pages 32–33)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, if Hydrodog decides to modify or discontinue the use of any of its marks, franchisees are responsible for the tangible costs associated with the change. These costs include expenses for replacing signs and materials.
Hydrodog is not required to reimburse franchisees for any costs incurred due to the change or substitution of marks. This means that franchisees will not be compensated for expenses such as changing stationery or signage. Hydrodog also assumes no obligation or liability to franchisees as a result of any mark changes or substitutions.
This policy places the financial burden of rebranding or mark changes squarely on the franchisee. It is important for prospective Hydrodog franchisees to consider these potential costs when evaluating the franchise opportunity, as rebranding can be a significant expense, especially for franchisees with established locations.