What are the 'Copyrights' that Hydrodog uses, promotes, and licenses?

According to Hydrodog's 2025 Franchise Disclosure Document, the company uses, promotes, and licenses specific information that can be rendered into tangible form and claimed as copyrights. These copyrights encompass a range of materials, including spreadsheets, pro forma documents, forms, marketing materials, manuals, pricing lists, vendor lists, product and service offering menus, formulas, advertisements, and the Hydrodog website. The copyright extends to any other written materials, marketing materials, or advertisements, including their overall look, compilation, feel, and content.

For a prospective Hydrodog franchisee, this means that all of these listed materials are protected under copyright law and are part of the Hydrodog System. Franchisees are granted the right to use these materials as part of their franchise agreement, but they do not own the copyrights themselves. Unauthorized use or reproduction of these materials could lead to legal repercussions.

This is a fairly standard practice in franchising, where franchisors retain ownership of their intellectual property while granting franchisees the right to use it. Franchisees should pay close attention to the specific guidelines and restrictions on the use of these copyrighted materials as outlined in the franchise agreement and Hydrodog's System Standards.