Does Hydrodog contribute to the Marketing Fund for HydroDog Businesses that they own and operate?

According to Hydrodog's 2025 Franchise Disclosure Document, Hydrodog and its affiliates contribute to the Marketing Fund on the same basis as franchise owners for any HydroDog Business they own and operate. This means that if Hydrodog owns and operates any of its own HydroDog Businesses, it will contribute to the Marketing Fund just like any other franchisee.

The Marketing Fund is used for system-wide development, marketing, and promotional activities to benefit Hydrodog franchisees. Franchisees are required to contribute one percent (1%) of their gross sales each week to the Marketing Fund, although Hydrodog reserves the right to increase this fee up to two percent (2%) of gross sales with thirty (30) days' written notice.

This contribution by Hydrodog for its own units ensures that the franchisor is also invested in the marketing and promotion of the brand, aligning its interests with those of the franchisees. It is a fairly common practice in franchising for the franchisor to contribute to the marketing fund for company-owned locations. This arrangement helps to ensure that all HydroDog Businesses, whether franchised or company-owned, are supported by the Marketing Fund.