Who bears the expense of de-identifying the HydroDog Vehicle?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
- (h) you agree that our trailer shape and design embodies our Marks and is integral to our Goodwill, and you will completely de-identify the shape, size and color of the HydroDog Vehicle, to our sole satisfaction and at your own expense, which may, at our option, require you to remove its outer shell, or build a different shaped shell around the shell.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, the franchisee is responsible for the expense of de-identifying the HydroDog Vehicle upon termination or expiration of the franchise agreement. The franchisee must completely remove all HydroDog branding from the vehicle to Hydrodog's satisfaction.
This de-identification may require the franchisee to remove the vehicle's outer shell or construct a differently shaped shell around it. The specific actions required will be determined by Hydrodog.
This requirement ensures that upon termination, the franchisee cannot continue to operate a similar business using Hydrodog's brand recognition and goodwill. The franchisee bears the full financial burden of this process, which could involve significant costs depending on the modifications required by Hydrodog.