What am I required to do to identify myself as the owner of my Hydrodog business?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
- 8.2 Limitations on Your Use of Marks. You agree to use the Marks as the sole trade identification of your HydroDog Business, provided that you shall identify yourself as the independent owner of your HydroDog Business in a manner acceptable to us.
You may not use any Mark or any variation thereof (1) as part of any corporate or legal business name, (2) with any prefix, suffix or other modifying words, terms, designs or symbols (other than logos we have licensed to you), (3) in selling any unauthorized services or products, (4) as part of any domain name, electronic address or search engine you maintain on any website; (5) in any other manner we have not expressly authorized in writing; or (6) that may damage or cause harm to us, our affiliates, the Marks, the System or our principals.
You may not make any disparaging remarks related to us, our affiliates, our franchisees, the Marks, the System or our principals.
You may not use any Mark in advertising the transfer, sale or other disposition of the Operating Assets or your HydroDog Business without our prior written consent, which we will not unreasonably withhold.
You agree to display the Marks prominently and exclusively in the manner we prescribe at your HydroDog Business, and on forms, advertising, digital platforms, and other materials as designated by us.
You agree to give the notices of trademark and service mark registrations that we specify and to obtain any fictitious or assumed name registrations required under applicable law.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, you must identify yourself as the independent owner of your HydroDog Business in a manner that is acceptable to Hydrodog. You are required to use Hydrodog's Marks as the sole trade identification of your HydroDog Business.
However, there are limitations to how you can use Hydrodog's marks. You cannot use any Mark or any variation of it as part of any corporate or legal business name, with any prefix, suffix, or other modifying words, terms, designs, or symbols (other than logos Hydrodog has licensed to you). You also cannot use the marks in selling any unauthorized services or products, as part of any domain name, electronic address, or search engine you maintain on any website, or in any other manner Hydrodog has not expressly authorized in writing. Additionally, you cannot use the marks in any way that may damage or cause harm to Hydrodog, its affiliates, the Marks, the System, or its principals.
You are also prohibited from making any disparaging remarks related to Hydrodog, its affiliates, its franchisees, the Marks, the System, or its principals. You cannot use any Mark in advertising the transfer, sale, or other disposition of the Operating Assets or your HydroDog Business without Hydrodog's prior written consent, which they will not unreasonably withhold. You must display the Marks prominently and exclusively in the manner Hydrodog prescribes at your HydroDog Business, and on forms, advertising, digital platforms, and other materials as designated by them. You also agree to give the notices of trademark and service mark registrations that Hydrodog specifies and to obtain any fictitious or assumed name registrations required under applicable law.