Does Hydrodog administer multi-regional marketing programs, including purchasing television and radio advertising?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
platforms such as Meta (Facebook & Instagram), TikTok, and Google to drive appointment bookings and local business growth; (3) email & SMS marketing campaigns managed at the national level to enhance customer retention and engagement; (4) print marketing support, including flyers, banners, and promotional materials for local marketing needs; (5) influencer marketing initiatives featuring collaborations with pet influencers to enhance brand recognition and engagement; (6) special promotions tied to events such as National Dog Day and Adopt-a-Pet Month to generate higher visibility and bookings; (7) administering multi-regional marketing programs including, without limitation, purchasing television, radio, magazine, billboard, newspaper, and other media advertising; (8) employing advertising agencies; (9) providing marketing materials to franchises; and (10) holding conventions and regional meetings for franchisees.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, the company administers multi-regional marketing programs. These programs may include purchasing television, radio, magazine, billboard, newspaper, and other media advertising. Hydrodog uses a national marketing program through a Marketing Fund to promote brand awareness and generate leads for franchisees.
The Marketing Fund is supported by franchisee contributions of 1% of gross sales, and Hydrodog reserves the right to increase this contribution to 2% with 30 days' notice. Hydrodog and affiliate-owned locations contribute to the Marketing Fund on the same basis as franchisees. Hydrodog has sole discretion over the marketing programs, including creative concepts, materials, endorsements, geographic market, and media placement.
Hydrodog may use an in-house advertising department or national or regional advertising agencies. The Marketing Fund can cover costs for marketing surveys and research, public relations, video, audio, and written marketing materials, social media graphics, digital advertising, email and SMS marketing, print marketing, influencer marketing, and special promotions. The Marketing Fund will furnish franchisees with approved marketing materials. Franchisees should note that no Marketing Fund contributions were collected in fiscal year 2024, as the fund was not yet established.