What action must a Hydrodog franchisee take regarding fictitious or assumed name registrations related to the use of any Hydrodog mark?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
rior written consent, which we will not unreasonably withhold. You agree to display the Marks prominently and exclusively in the manner we prescribe at your HydroDog Business, and on forms, advertising, digital platforms, and other materials as designated by us. You agree to give the notices of trademark and service mark registrations that we specify and to obtain any fictitious or assumed name registrations required under applicable law.
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, franchisees must obtain any fictitious or assumed name registrations required under applicable law. This means that if a franchisee operates their Hydrodog business under a name different from their legal personal or business name, they must register that fictitious name with the relevant government authorities. This ensures transparency and compliance with local regulations.
Furthermore, upon termination or expiration of the franchise agreement, the franchisee must take immediate action to cancel all fictitious or assumed name or equivalent registrations relating to their use of any Hydrodog mark. This prevents the franchisee from continuing to operate under a name that implies affiliation with Hydrodog after the franchise agreement has ended.
These requirements are typical in franchising, as franchisors need to protect their brand and ensure consistent representation. By requiring franchisees to register and then cancel any assumed names, Hydrodog maintains control over its brand identity and prevents potential confusion or misuse of its trademarks after a franchise relationship ends. This protects both Hydrodog and the public.