According to the Hydrodog Franchise Agreement, what is the definition of 'Marks'?
Hydrodog Franchise · 2025 FDDAnswer from 2025 FDD Document
We use, promote and license in the operation of HydroDog Businesses certain trademarks, service marks and other commercial symbols, including the trade and service mark "HydroDog" and other assorted associated logos, designs, and commercial symbols (collectively, the "Marks"). We also use, promote and license in the operation of HydroDog Businesses certain information capable of being rendered into tangible form that we claim as our copyrights, including spreadsheets, pro forma documents, forms, marketing materials, manuals, pricing lists, vendor lists, product and service offering menus, formulas, advertisements, our website, and any other written materials, marketing materials or advertisements (including the look, compilation, feel and content of them) (collectively, the "Copyrights").
Source: Item 23 — RECEIPTS (FDD pages 43–166)
What This Means (2025 FDD)
According to Hydrodog's 2025 Franchise Disclosure Document, the term "Marks" refers to certain trademarks, service marks, and other commercial symbols that Hydrodog uses, promotes, and licenses in the operation of its businesses. These include the trade and service mark "HydroDog" along with associated logos, designs, and commercial symbols.
Hydrodog also utilizes information capable of being rendered into tangible form that they claim as their copyrights. These Copyrights include spreadsheets, pro forma documents, forms, marketing materials, manuals, pricing lists, vendor lists, product and service offering menus, formulas, advertisements, the Hydrodog website, and any other written materials, marketing materials or advertisements (including the look, compilation, feel and content of them).
As a franchisee, you are granted the right to use these Marks and Copyrights in connection with operating your HydroDog Business, but only in accordance with Hydrodog's System and standards. Unauthorized use of the Marks constitutes a breach of the Franchise Agreement and infringes on Hydrodog's rights. The agreement emphasizes that any goodwill established through the franchisee's use of the Marks benefits Hydrodog exclusively, and the franchisee does not acquire any independent interest in the Marks beyond the right to operate the business under the agreement.