Can I use the Healthsource Chiropractic marks to promote any business other than the Healthsource Chiropractic franchise?

According to the 2025 Healthsource Chiropractic Franchise Agreement, you are restricted in using their marks for any business other than your franchised Healthsource Chiropractic clinic. The agreement explicitly states that you must use the marks as the sole trade identification of the franchise. However, you are required to display a notice at your franchise location, in a format acceptable to Healthsource Chiropractic, indicating that you are the independent owner of the franchise operating under a franchise agreement with them.

The agreement emphasizes that any unauthorized use of the Healthsource Chiropractic marks, whether during or after the term of the agreement, constitutes a breach of contract and an infringement of their rights. All goodwill generated from your use of the marks accrues exclusively to the benefit of Healthsource Chiropractic and its affiliates. You, as the franchisee, do not acquire any goodwill or other interests in the marks, aside from the right to operate the franchise in compliance with the franchise agreement.

These stipulations are typical in franchising, as franchisors need to protect their brand identity and ensure consistent representation across all franchise locations. The restrictions on mark usage prevent franchisees from leveraging the brand's reputation for unauthorized ventures, which could dilute the brand or create confusion among customers. Healthsource Chiropractic retains the right to modify its marks, and franchisees are obligated to adopt these changes at their own expense, without any guarantee of compensation for losses incurred during the transition.