Under what name must a Healthsource Chiropractic Clinic operate?

According to the 2025 Healthsource Chiropractic Franchise Disclosure Document, a clinic franchise must operate under the "HealthSource Chiropractic" name and other authorized names and marks. The FDD specifies that franchisees are granted the right to operate a single clinic within a designated geographic area, referred to as the "Protected Territory," utilizing the HealthSource Chiropractic system of operating procedures, methods, and standards.

This requirement ensures brand consistency across all Healthsource Chiropractic locations, which is a common practice in franchising. By mandating the use of the "HealthSource Chiropractic" name, the franchisor aims to maintain a uniform brand image and customer experience. This consistency can be crucial for attracting and retaining customers, as it allows them to easily recognize and trust the Healthsource Chiropractic brand, regardless of the specific location they visit.

Furthermore, the FDD indicates that Healthsource Chiropractic also authorizes the use of other names and marks in addition to the primary brand name. While the specific nature of these additional names and marks is not detailed in this section, it suggests that franchisees may have some flexibility in how they present their clinic, provided that they adhere to the franchisor's guidelines and maintain the overall brand identity. Prospective franchisees should seek clarification from Healthsource Chiropractic regarding the scope and limitations of these authorized names and marks to ensure compliance with the franchise agreement.