Does Healthsource Chiropractic reserve the right to change the marks used to identify the system?
Healthsource_Chiropractic Franchise · 2025 FDDAnswer from 2025 FDD Document
HealthSource Chiropractic has invested substantial time, energy, and money in the promotion and protection of its Marks as they exist on the date of this Agreement.
However, rights in intangible property such as the Marks are often difficult to establish and defend.
In addition, other circumstances, such as changes in the cultural and economic environment within which the System operates, changes in marketing or other strategies, or third-party challenges to HealthSource Chiropractic's rights in the Marks, may make changes in the Marks desirable or necessary.
HealthSource Chiropractic therefore reserves the right to change its Marks and the specifications for each when we believe that such changes will benefit the System.
You will promptly conform at your own expense, to any such changes.
HealthSource Chiropractic need not reimburse you for any loss of revenue due to any modified or discontinued Mark or for your expenses in changing to, or promoting, a modified or substitute trademark or service mark.
Source: Item 23 — Receipts (FDD pages 77–282)
What This Means (2025 FDD)
According to Healthsource Chiropractic's 2025 Franchise Disclosure Document, Healthsource Chiropractic retains the right to modify its marks and their specifications if it believes the changes will benefit the franchise system. The reasons for these changes could include shifts in the cultural and economic environment, adjustments to marketing strategies, or challenges from third parties to Healthsource Chiropractic's rights to the marks.
As a Healthsource Chiropractic franchisee, you are obligated to promptly adopt these changes at your own expense. This includes any costs associated with updating signage, marketing materials, and other branded items to reflect the new marks.
Healthsource Chiropractic is not responsible for reimbursing you for any lost revenue or expenses incurred while changing to or promoting a modified or substitute trademark or service mark. This means that franchisees bear the financial risk associated with rebranding efforts initiated by Healthsource Chiropractic. This is a fairly standard clause in franchise agreements, as franchisors need the flexibility to update their brand to stay competitive, but it's important for franchisees to be aware of the potential costs involved.
In the 2025 FDD, the marks include the names, service marks, trademarks, logos, emblems and indicia of origin, including, but not limited, to the mark “HEALTHSOURCE”, “HS”, and “America's Chiropractor” and such other trade names, service marks, and trademarks as are now designated and may hereafter be designated by Franchisor in writing for use in connection with the System.