How does Healthsource Chiropractic provide marketing materials to franchisees?
Healthsource_Chiropractic Franchise · 2025 FDDAnswer from 2025 FDD Document
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- We may establish, maintain, and administer an Ad Fund. As available, we will provide you with digital copies of our marketing materials via our intranet. (Franchise Agreement – Section 11.1). The Ad Fund will be used to support and pay for marketing programs we deem necessary, desirable, or appropriate to promote the services and products offered by your and other Clinics. Also, we may, at our discretion, charge you for hard or digital copies of marketing materials.
You may develop, at your cost, advertising and promotional materials for your own use, but may not use them until after we have approved them in writing. You must submit to us for our approval samples of all advertising and promotional materials not prepared or previously approved by us that you wish to use. We will not unreasonably withhold our approval. If we do not disapprove any materials submitted to us within 15 days of receiving them, they will be deemed approved. Our actual or deemed approval will not mean that we have analyzed or approved any such materials with respect to any state, local or administrative law, rule or regulation that may be applicable to a franchise's practice of chiropractic in its State of licensure. In addition to any Advertising Fees for an Ad Fund (see below) and the Technology Fee, each HealthSource Chiropractic Clinic must spend, at a minimum each month, the greater of $3,000 or 5% of its gross revenues for local advertising, promotion, and marketing. Your 60-day marketing plan expenditures (see Item 7) and telephone and internet directory advertising expenditures (see below) count towards this requirement.
We may require you to list and advertise your franchise in the professional trade association directories and certain directories distributed within your Protected Territory, and with such internet-based directories as we may specify. These listings must be made in the directory categories we specify, using our standard forms of listing and classified directory advertisements. We may place classified directory advertisements on a national or regional basis and list your and other HealthSource Chiropractic franchises operating within the directories' distribution area, with the cost of the advertisements being reasonably apportioned among all franchises listed.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 34–44)
What This Means (2025 FDD)
According to Healthsource Chiropractic's 2025 Franchise Disclosure Document, the company may provide franchisees with digital copies of marketing materials via its intranet. Healthsource Chiropractic also retains the right to charge franchisees for hard or digital copies of these marketing materials at their discretion.
Healthsource Chiropractic requires franchisees to submit any advertising and promotional materials they develop themselves for written approval before use. If Healthsource Chiropractic does not disapprove of the submitted materials within 15 days of receipt, the materials are considered approved. However, this approval does not indicate that Healthsource Chiropractic has analyzed or approved the materials with respect to any state, local, or administrative laws applicable to a chiropractic practice in the franchisee's state.
In addition to any advertising fees for an Ad Fund and the Technology Fee, each Healthsource Chiropractic Clinic must spend a minimum of $3,000 or 5% of its gross revenues each month on local advertising, promotion, and marketing. Expenditures for the 60-day marketing plan and telephone and internet directory advertising count toward this requirement. Healthsource Chiropractic may also require franchisees to list and advertise their franchise in professional trade association directories and internet-based directories, using Healthsource Chiropractic's standard forms of listing and classified directory advertisements.