What is the process by which Healthsource Chiropractic discloses knowledge of advertising and promotional programs for Healthsource Chiropractic franchises?
Healthsource_Chiropractic Franchise · 2025 FDDAnswer from 2025 FDD Document
After I submit my Deposit, I further understand that HealthSource may disclose to me its confidential and proprietary information, including: (a) services and products offered and sold at HealthSource Chiropracticfranchises; (b) knowledge of sales and profit performance of any one or more HealthSource Chiropracticfranchises; (c) knowledge of sources of products sold at HealthSource Chiropracticfranchises, advertising and promotional programs, and image and decor; (d) methods, techniques, formats, specifications, procedures, information, systems, and knowledge of, and experience in, the development, operation, and franchising of HealthSource Chiropracticfranchises; and (e) the selection and methods of training employees, all of which may be disclosed verbally or visually via training programs, or in written form via HealthSource's Operations Manual, or otherwise (referred to as "Confidential Information" whether or not marked as such).
I acknowledge and agree that HealthSource is the sole owner of the Confidential Information and that I and my employees, representatives and agents: (x) will not use the Confidential Information for any purpose other than the operation of a HealthSource franchise; (y) will maintain the absolute confidentiality of the Confidential Information; and (z) will not
make unauthorized copies of any portion of the Confidential Information, and will return to HealthSource all tangible materials and media containing Confidential Information, including all copies thereof, upon HealthSource's request. I agree that the foregoing restrictions will apply even if I do not enter into a Franchise Agreement with HealthSource or if this Acknowledgement is revoked or expires or terminates, but nothing contained herein shall prevent me from using information or knowledge that is publicly available.
Source: Item 23 — Receipts (FDD pages 77–282)
What This Means (2025 FDD)
According to Healthsource Chiropractic's 2025 Franchise Disclosure Document, knowledge of advertising and promotional programs is considered confidential and proprietary information. Healthsource Chiropractic will disclose this information to prospective franchisees after they submit their deposit. This disclosure can occur verbally, visually through training programs, or in written form via the Healthsource Chiropractic Operations Manual.
Specifically, the confidential information that Healthsource Chiropractic may disclose includes advertising and promotional programs, as well as image and decor. Franchisees are obligated to maintain the confidentiality of this information and can only use it for the operation of their Healthsource Chiropractic franchise. They are prohibited from using the information for any other purpose and must not make unauthorized copies.
Healthsource Chiropractic also has the option to establish and administer an advertising fund (Ad Fund). Franchisees may be required to contribute a percentage of their gross revenues to this fund. Healthsource Chiropractic has sole discretion over the advertising programs financed by the Ad Fund, including the creative concepts, materials, media used, and the geographic placement of the programs. Healthsource Chiropractic will provide franchisees with 30 days' advance notice of the establishment or termination of an Ad Fund and any changes to the required contribution. This fund is intended to maximize recognition of the Healthsource Chiropractic marks and goodwill.