For Healthsource Chiropractic, what is the difference between a person attending one or two visits and a 'Patient'?

According to Healthsource Chiropractic's 2025 Franchise Disclosure Document, a key distinction is made between individuals who attend only one or two visits and those classified as 'Patients'. Specifically, a 'Patient' is defined as a customer of a Healthsource Chiropractic clinic who commits to a treatment plan, typically after the initial two visits. This distinction is important for understanding the clinic's financial performance metrics, particularly the 'Conversion Percentage'.

The 'Conversion Percentage' is calculated by dividing the number of 'Patients' by the number of people who attend only one or two visits and do not return for a third visit. This metric helps Healthsource Chiropractic gauge the effectiveness of their initial consultations and the ability to convert potential customers into ongoing treatment plans. The FDD indicates that this data is tracked using the HSWorx billing software, which is used to gather patient statistics and revenue information.

For a prospective Healthsource Chiropractic franchisee, understanding this conversion dynamic is crucial. It highlights the importance of providing a positive experience during the first two visits to encourage individuals to commit to a treatment plan and become 'Patients'. The success of a Healthsource Chiropractic clinic is closely tied to its ability to convert initial interest into sustained patient relationships, as reflected in the financial performance representations within the FDD.