What is the definition of 'Patient Visit Average' (PVA) for a Healthsource Chiropractic franchise, and how is it calculated?

According to Healthsource Chiropractic's 2025 Franchise Disclosure Document, the 'Patient Visit Average' (PVA) is defined as the total number of visits a patient makes, divided by the total number of patients. This data is collected through the HSWorx billing software used by Healthsource Chiropractic franchises.

For prospective franchisees, understanding the PVA is crucial as it provides insight into patient retention and the effectiveness of treatment plans. A higher PVA suggests that patients are returning for multiple visits, indicating satisfaction with the services provided by the Healthsource Chiropractic clinic. Conversely, a lower PVA might signal a need to improve patient care or marketing strategies to encourage repeat visits.

In 2024, Healthsource Chiropractic measured the PVA for 119 clinics that qualified as 'Qualifying Units'. A 'Qualifying Unit' is defined as a clinic franchise outlet that has been open and reporting revenue and patient statistics through the HSWorx billing software for the entire 2024 fiscal year. The FDD indicates that 53 of these clinics, representing 44.5% of the total, met or exceeded the average PVA figure. The PVA range for 2024 was 15 to 151 visits, showing a wide variance in patient engagement across different Healthsource Chiropractic locations.

The 2025 FDD also breaks down PVA by quartile, showing the average PVA for the top 25% of clinics was 59 visits, while the average PVA for the bottom 25% was 25 visits. This data can help potential franchisees benchmark their performance against other clinics in the Healthsource Chiropractic system and identify areas for improvement.