What costs can the HealthSource Chiropractic Ad Fund be used to pay for?
Healthsource_Chiropractic Franchise · 2025 FDDAnswer from 2025 FDD Document
You agree that the Ad Fund may be used to pay any and all costs of maintaining, administering, directing, and preparing national, regional or local advertising materials, programs, and promotional activities, including, without limitation, (a) costs for preparing and conducting television, radio, magazine, billboard, newspaper, internet and other media programs and activities, (b) costs associated with conducting marketing research, (c) costs associated with website development and marketing, including without limitation, search engine optimization and social media, (d) administering regional and multi-regional advertising programs, including, without limitation, purchasing direct mail and other media advertising, (e) employing advertising, program and marketing agencies, and vendors providing marketing services, (f) development, implementation and maintenance of online asset management tools, (g) marketing and advertising training programs and materials, and (h) costs for providing promotional brochures and advertising templates and materials to HealthSource Chiropractic Clinic franchises.
Source: Item 23 — Receipts (FDD pages 77–282)
What This Means (2025 FDD)
According to the 2025 HealthSource Chiropractic Franchise Agreement, the Ad Fund can be used to cover a wide array of advertising and promotional expenses. These include the costs of creating and running advertising campaigns across various media such as television, radio, magazines, billboards, newspapers, and the internet. The fund also supports marketing research to better understand target audiences and optimize advertising strategies.
Furthermore, the HealthSource Chiropractic Ad Fund can be used for website development and marketing, including search engine optimization (SEO) and social media activities, which are crucial for maintaining an online presence and attracting potential customers. It also covers the costs of administering regional and multi-regional advertising programs, including direct mail and other media advertising. The fund can also be used to employ advertising, program, and marketing agencies, as well as vendors providing marketing services, ensuring that HealthSource Chiropractic has access to professional expertise in these areas.
In addition, the Ad Fund can be used for the development, implementation, and maintenance of online asset management tools, which help in organizing and distributing marketing materials efficiently. It also supports marketing and advertising training programs and materials, ensuring that franchisees and their staff are well-equipped to promote their HealthSource Chiropractic clinics effectively. Finally, the fund covers the costs of providing promotional brochures and advertising templates and materials to HealthSource Chiropractic Clinic franchises, giving them the resources they need to conduct local marketing efforts.
HealthSource Chiropractic retains sole discretion over how the Ad Fund is used, including the creative aspects of advertising, the media channels used, and the geographic allocation of programs. While the Ad Fund aims to maximize recognition of the HealthSource Chiropractic brand, there is no guarantee that expenditures in any specific area will be proportional to the contributions from franchises in that area, nor that any particular franchise will directly benefit in proportion to its contribution. Franchisees contribute two percent (2%) of their gross revenues to the Ad Fund.