Does Healthsource Chiropractic consider a website to be a form of advertising under the Franchise Agreement?
Healthsource_Chiropractic Franchise · 2025 FDDAnswer from 2025 FDD Document
You agree that the Ad Fund may be used to pay any and all costs of maintaining, administering, directing, and preparing national, regional or local advertising materials, programs, and promotional activities, including, without limitation, (a) costs for preparing and conducting television, radio, magazine, billboard, newspaper, internet and other media programs and activities, (b) costs associated with conducting marketing research, (c) costs associated with website development and marketing, including without limitation, search engine optimization and social media, (d) administering regional and multi-regional advertising programs, including, without limitation, purchasing direct mail and other media advertising, (e) employing advertising, program and marketing agencies, and vendors providing marketing services, (f) development, implementation and maintenance of online asset management tools, (g) marketing and advertising training programs and materials, and (h) costs for providing promotional brochures and advertising templates and materials to HealthSource Chiropractic Clinic franchises.
Source: Item 23 — Receipts (FDD pages 77–282)
What This Means (2025 FDD)
According to Healthsource Chiropractic's 2025 Franchise Disclosure Document, the brand considers websites to be a form of advertising. Specifically, the Franchise Agreement outlines that the Ad Fund, which franchisees contribute to, can be used for costs associated with website development and marketing. This includes search engine optimization and social media efforts.
This means that a portion of the advertising fees paid by Healthsource Chiropractic franchisees may be allocated to maintaining and developing the brand's online presence. It also implies that Healthsource Chiropractic has the right to direct how these online advertising efforts are managed, including the creative content and placement of online ads.
Furthermore, the agreement states that Healthsource Chiropractic may deny a franchisee access to the Healthsource Chiropractic website or intranet if the franchisee is not in full compliance with their obligations. They may also remove the franchisee's business from the website's business locator page. This underscores the importance of adhering to Healthsource Chiropractic's standards and requirements to maintain an online presence and benefit from the brand's digital marketing efforts.
Healthsource Chiropractic also regulates the use of its marks in electronic media, such as websites or web pages, or as a domain name or electronic media identifier. Unauthorized use of the marks can result in a breach of the agreement.