To whom does the Healthsource Chiropractic Acknowledgement apply and inure to the benefit of?

According to the 2025 Healthsource Chiropractic Franchise Disclosure Document, the franchisee acknowledges and agrees that all usage of the Marks and any goodwill established by their use will exclusively benefit HealthSource Chiropractic and its affiliates. The agreement explicitly states that the franchise agreement does not confer any goodwill or other interests in the Marks to the franchisee, other than the right to operate the franchise in compliance with the agreement.

This means that while franchisees contribute to building brand recognition and goodwill through their operations, the ultimate benefit of that goodwill accrues to HealthSource Chiropractic. This is a standard practice in franchising, as the franchisor owns the trademarks and brand identity. The franchisee's right to use the marks is contingent upon adhering to the franchise agreement's terms and conditions.

For a prospective HealthSource Chiropractic franchisee, this underscores the importance of understanding that they are building equity in a brand they do not own. While a successful franchise operation can generate income and personal wealth for the franchisee, the long-term value of the brand itself remains with HealthSource Chiropractic. This is a key consideration when evaluating the potential return on investment and the overall value proposition of the franchise.