Under the Hck Hot Chicken Franchise Agreement, what does the term 'Marks' refer to?

According to the 2025 Hck Hot Chicken Franchise Disclosure Document, the term 'Marks' refers to the 'HCK HOT CHICKEN' name and service mark, along with other trademarks, service marks, logo types, and commercial symbols that Hck Hot Chicken may authorize or direct the franchisee to use in connection with the operation of the franchised restaurant.

This means that as a franchisee, you are granted the right to use Hck Hot Chicken's branding elements to operate your restaurant. However, this use is subject to Hck Hot Chicken's control and direction. Hck Hot Chicken can modify these marks and trade dress, and franchisees are obligated to adapt to these changes at their own expense, typically within 60 days of notice. Franchisees cannot use these marks for purposes such as offering securities or requesting credit without prior written approval from Hck Hot Chicken.

Furthermore, the Franchise Agreement emphasizes that the 'Marks' remain the exclusive property of Hck Hot Chicken, and franchisees cannot claim any ownership or goodwill related to them. Upon termination or expiration of the franchise agreement, the franchisee must discontinue the use of the trade dress and Marks, and Hck Hot Chicken is authorized to take necessary actions to ensure this discontinuation. This underscores the importance of adhering to Hck Hot Chicken's brand standards to maintain uniformity and protect the brand's reputation.