Under what conditions can Hck Hot Chicken dissolve the Brand Fund?

According to Hck Hot Chicken's 2025 Franchise Disclosure Document, Hck Hot Chicken may dissolve the Brand Fund at any point, although they do not intend to do so. If Hck Hot Chicken decides to dissolve the Brand Fund, they will either spend or distribute any remaining funds pro rata before dissolving it.

This means that while Hck Hot Chicken intends to maintain the Brand Fund, they retain the right to discontinue it at their discretion. If the Brand Fund is dissolved, franchisees could see a change in the marketing and advertising strategies, as the funding source for these activities would be altered or eliminated. The pro rata distribution of remaining funds would provide some financial return to franchisees, but the long-term impact would depend on how Hck Hot Chicken chooses to support marketing and advertising efforts moving forward.

It is important for prospective franchisees to understand that Hck Hot Chicken has the power to dissolve the Brand Fund. This is a risk factor to consider, as the marketing and advertising support provided by the Brand Fund could be reduced or eliminated. Franchisees should inquire about Hck Hot Chicken's long-term plans for marketing and advertising, and how they intend to support these efforts if the Brand Fund is dissolved.