Under what circumstances might Hck Hot Chicken establish minimum and maximum resale prices?

According to Hck Hot Chicken's 2025 Franchise Disclosure Document, Hck Hot Chicken reserves the right to set both minimum and maximum resale prices for its franchisees. However, this is specifically for use with multi-area marketing programs and special price promotions.

This means that while franchisees generally have control over their pricing, Hck Hot Chicken can intervene to standardize pricing during larger marketing campaigns or promotions that span multiple locations. This ensures consistent messaging and value for customers across different areas.

For a prospective Hck Hot Chicken franchisee, this implies that pricing decisions are usually within their control, but they must be prepared to adhere to franchisor-mandated price ranges during specific promotional periods. It is important to understand the scope and frequency of these multi-area marketing programs and special price promotions to assess the potential impact on profitability and pricing strategy.