What is the serial number for the 'HCK Hot Chicken' trademark?

According to Hck Hot Chicken's 2025 Franchise Disclosure Document, the trademark 'HCK Hot Chicken' has serial number 97827846. However, the FDD indicates that this trademark is not yet registered, with the application currently pending as of the FDD's publication. The application was initially filed on March 7, 2023.

This lack of registration carries potential risks for franchisees. Hck Hot Chicken acknowledges that because the trademark is not federally registered, it lacks many of the legal benefits and rights associated with registered trademarks. Consequently, if the right to use the trademark is challenged, franchisees may be required to switch to an alternative trademark, which could lead to increased expenses for things like signage and marketing materials.

Furthermore, the FDD notes an Office Action from the USPTO dated April 3, 2025, questioning Hck Hot Chicken's right to register the trademark due to the absence of a specimen showing its use in commerce. While Hck Hot Chicken filed a Request to Divide the application into two applications on April 14, 2025, the outcome remains uncertain. If Hck Hot Chicken cannot overcome the Office Action, they will not be able to obtain a federal trademark registration for the mark. This situation underscores the importance of franchisees staying informed about the status of the trademark and understanding the potential implications for their business.

Prospective franchisees should carefully consider these factors and discuss with Hck Hot Chicken what protections they will offer if the trademark is successfully challenged. It would be prudent to inquire about the availability of alternative trademarks and the support Hck Hot Chicken would provide in transitioning to a new brand identity, including financial assistance for associated expenses.