What is a Hck Hot Chicken franchisee required to do to safeguard customer data?
Hck_Hot_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
to participate in Franchisor's gift and loyalty card program. At Franchisor's discretion, gift and loyalty cards will be made available by Franchisee for purchase and redemption at the Restaurant.
- 7.16 Online Ordering. Franchisee shall participate in customer online ordering and/or payment systems and programs which Franchisor may establish and modify from time to time.
- 7.17 Privacy. Franchisee agrees to comply with all applicable laws pertaining to the privacy of customer, employee, and transactional information ("Privacy Laws"). Franchisee also agrees to comply with Franchisor's standards and policies pertaining to Privacy Laws. If there is a conflict between Franchisor's standards and policies pertaining to Privacy Laws and actual applicable law, Franchisee will: (a) comply with the requirements of applicable law; (b) immediately give Franchisor written notice of said conflict; and (c) promptly and fully cooperate with Franchisor and Franchisor's counsel in determining the most effective way, if any, to meet Franchisor's standards and policies pertaining to Privacy Laws within the bounds of applicable law. Franchisee agrees not to publish, disseminate, implement, revise, or rescind a data privacy policy without Franchisor's prior written consent as to said policy.
SECTION 8. ADVERTISING
8.1 General Advertising Requirements. Franchisee shall only use and display approved advertising material provided, from time to time, by Franchisor and shall use and display all material in accordance with Franchisor's policies, standards, and specifications. Franchisee must obtain the prior written consent of Franchisor to use and/or display any advertising materials, including, without limitation, all print and electronic advertising, social media postings or listings, website postings or listings, newspaper and magazine advertisements, direct mailers, and mail coupons, not provided by Franchisor. Franchisee shall submit all such materials to Franchisor for approval and Franchisor shall grant or deny such approval within 15 days of receiving the materials. If Franchisor has not approved such materials within 15 days, the materials shall be deemed disapproved.
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 54)
What This Means (2025 FDD)
According to Hck Hot Chicken's 2025 Franchise Disclosure Document, franchisees must adhere to specific requirements regarding the privacy of customer, employee, and transactional information. Franchisees are obligated to comply with all applicable Privacy Laws and must also follow Hck Hot Chicken's standards and policies related to these laws. If any conflict arises between the franchisor's standards and the actual applicable law, the franchisee is required to comply with the law, provide immediate written notice to Hck Hot Chicken about the conflict, and fully cooperate with Hck Hot Chicken and its counsel to find the most effective way to meet the franchisor's standards within the bounds of the applicable law.
Furthermore, Hck Hot Chicken franchisees are prohibited from publishing, disseminating, implementing, revising, or rescinding any data privacy policy without obtaining prior written consent from Hck Hot Chicken. This ensures that all data privacy policies are aligned with the franchisor's overall standards and legal requirements.
In addition to complying with privacy laws and standards, Hck Hot Chicken may request franchisees to collect customer information at the Restaurant. Franchisees must use reasonable efforts to secure customer names, addresses, and other information reasonably required by Hck Hot Chicken, and this information can only be used for the "HCK Hot Chicken" brand. Franchisees are not allowed to share this customer information with any third party, whether for remuneration or not. Franchisees are also required to promptly respond to customer inquiries or complaints and resolve all reasonable complaints to the customer's satisfaction.
To gather customer feedback, Hck Hot Chicken may require franchisees to purchase, use, and display physical or electronic devices or systems in the Restaurant during all operating hours, as specified in the Brand Standards Manual. This allows Hck Hot Chicken to collect customer information and comments regarding their experience at the Restaurant or Hck Hot Chicken Restaurants in general. These measures ensure that franchisees are actively involved in protecting customer data and maintaining the brand's reputation.