Is an Hck Hot Chicken franchisee allowed to use abusive language in their advertising?
Hck_Hot_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
ts discretion, require Franchisee to cease using any advertising materials which it has previously approved and upon receiving notification from Franchisor, Franchisee shall cease using such materials. All of Franchisee's advertising, promotion and marketing materials shall be completely clear, factual, and not misleading and conform to the highest ethical standards and to Franchisor's standards and policies. Franchisee shall not in any medium: (a) use abusive, slanderous, or otherwise offensive language; (b) endorse or encourage default of any franchisee's franchise agreement,
or other agreement with Franchisor or its Affiliates;
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 54)
What This Means (2025 FDD)
According to the 2025 Hck Hot Chicken Franchise Disclosure Document, franchisees are explicitly prohibited from using abusive language in their advertising. The FDD states that all advertising, promotion, and marketing materials must be completely clear, factual, and not misleading, conforming to the highest ethical standards and Hck Hot Chicken's standards and policies.
Specifically, Hck Hot Chicken franchisees are prohibited from using abusive, slanderous, or otherwise offensive language in any medium. This restriction ensures that the brand maintains a positive image and avoids alienating customers through inappropriate or offensive content.
If a franchisee violates these advertising standards by using unapproved materials, they will be charged an Unauthorized Advertising Fee of $500 per occurrence. This fee is contributed to the Brand Fund at Hck Hot Chicken's discretion. The franchisor also retains the right to demand that a franchisee stop using previously approved advertising materials, which the franchisee must then comply with upon notification. These measures are in place to protect the Hck Hot Chicken brand and maintain consistent messaging across all franchise locations.