Is the Hck Hot Chicken franchise system based on MAS2, LLC's business model?
Hck_Hot_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
Our franchise system is based on HCK Affiliate One's business model.
We have an affiliate, MAS2, LLC ("HCK Affiliate One"), a Virginia limited liability company formed on August 10, 2020, with a principal business address of 15216 Addison Lane, Woodbridge, VA 22193, which has operated a Restaurant since November 2020.
We had a second affiliate, SB610 LLC ("HCK Affiliate Two"), a Virginia limited liability company formed on August 8, 2017, with a principal place of business of 15216 Addison Lane, Woodbridge, VA 22193, which opened an HCK restaurant in May 2022 but which sold its outlet to a franchisee in 2024.
We had a third affiliate, Water's End Brewery, LLC ("HCK Affiliate 3"), a Virginia limited liability company formed on November 6, 2014, with a principal place of business of 7268 Tinsley Way, Manassas, VA 20111, which opened an HCK restaurant in December 2022 but which closed in 2023.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS AND AFFILIATES (FDD pages 8–11)
What This Means (2025 FDD)
According to Hck Hot Chicken's 2025 Franchise Disclosure Document, the franchise system is based on the business model of HCK Affiliate One, which is MAS2, LLC. MAS2, LLC, formed on August 10, 2020, has been operating a restaurant since November 2020. This means that the operational strategies, recipes, and overall system that Hck Hot Chicken franchisees will use are derived from the experiences and practices of this affiliate-owned restaurant.
For a prospective franchisee, this is significant because the Hck Hot Chicken system is built upon a foundation of real-world operational experience. Knowing that the franchise model is based on a functioning restaurant operated by an affiliate can provide reassurance about the viability and practicality of the business. It suggests that the methods and procedures have been tested and refined in a live environment.
It's also worth noting that Hck Hot Chicken has other affiliates, including SB610 LLC and Water's End Brewery, LLC, which previously operated Hck Hot Chicken restaurants. SB610 LLC sold its outlet to a franchisee in 2024, and Water's End Brewery, LLC closed its restaurant in 2023. While the franchise system is based on MAS2, LLC's model, the experiences of these other affiliates could also inform the franchisor's approach to supporting franchisees and adapting the business model.