Does the definition of 'Know-how' for Hck Hot Chicken include marketing strategies?

According to Hck Hot Chicken's 2025 Franchise Disclosure Document, the definition of "Know-how" explicitly includes marketing strategies. The FDD defines "Know-how" as trade secrets and proprietary information related to the development, construction, marketing, and/or operation of a Hck Hot Chicken business.

This definition extends to methods, techniques, specifications, proprietary practices and procedures, policies, marketing strategies, and information comprising the System and the Manual. This means that Hck Hot Chicken considers its marketing strategies to be confidential and proprietary information.

For a prospective franchisee, this means that the marketing strategies provided by Hck Hot Chicken are considered a key part of the franchise system and are protected as trade secrets. Franchisees are obligated to maintain the confidentiality of these strategies and can only use them within the scope of their franchise agreement. This also implies that Hck Hot Chicken franchisees benefit from established marketing approaches, but they must adhere to the franchisor's guidelines and protect this information.