What is the source of the RevPAR Index data presented for Hawthorn Suites By Wyndham?
Hawthorn_Suites_By_Wyndham Franchise · 2025 FDDAnswer from 2025 FDD Document
The RevPAR Index information below is based on chain scale data provided by Smith Travel Research, Inc., an independent research firm that provides information to the hotel industry. Smith Travel Research receives information directly from hotel chains or individual hotel properties and then groups branded hotels into various chain scales based on each brand's actual average room rates. Independent hotels, regardless of their average daily room rates, are included as a separate chain scale category. We have not audited or independently verified the information provided by Smith Travel Research. The RevPAR Index presented below shows the performance of the Qualified Chain Facilities relative to the U.S. midscale chain scale (as identified by Smith Travel Research) (the "Chain Scale"). An index of 100 represents a fair share compared to the Chain Scale. An index greater than 100 represents more than a fair share compared to the Chain Scale. RevPAR Index is calculated as follows: (Qualified Chain Facilities RevPAR / Chain Scale RevPAR) x 100 = RevPAR Index.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 83–86)
What This Means (2025 FDD)
According to Hawthorn Suites By Wyndham's 2025 Franchise Disclosure Document, the RevPAR Index data is based on chain scale data provided by Smith Travel Research, Inc. Smith Travel Research is described as an independent research firm that provides information to the hotel industry. The document specifies that Smith Travel Research gathers information directly from hotel chains or individual hotel properties and then categorizes branded hotels into various chain scales based on their actual average room rates. Independent hotels are included as a separate chain scale category, regardless of their average daily room rates.
The FDD indicates that Hawthorn Suites By Wyndham has not independently audited or verified the information provided by Smith Travel Research. The RevPAR Index is used to show the performance of the Qualified Chain Facilities relative to the U.S. midscale chain scale, as identified by Smith Travel Research. A RevPAR Index of 100 represents a fair share compared to the Chain Scale, while an index greater than 100 indicates more than a fair share. The RevPAR Index is calculated using the formula: (Qualified Chain Facilities RevPAR / Chain Scale RevPAR) x 100.
For prospective franchisees, this means that the RevPAR Index data presented is derived from a third-party source widely recognized in the hotel industry. While Hawthorn Suites By Wyndham relies on this data, it's important to note that they have not independently verified its accuracy. Franchisees should understand that this index is a comparison against the U.S. midscale chain scale and that their individual performance may vary. It is advisable for potential franchisees to conduct their own due diligence and research to assess the reliability and applicability of this data to their specific market and circumstances.