Is Hawthorn Suites By Wyndham required to participate in the Wyndham Rewards program?

According to the 2025 FDD, Hawthorn Suites By Wyndham franchisees are required to participate in the Wyndham Rewards program. Specifically, franchisees must participate in the Wyndham Rewards program, or any successor guest rewards or loyalty program that Hawthorn Suites By Wyndham deems appropriate. Franchisees are also obligated to pay the Loyalty Program Charge associated with the program as outlined in Schedule C.

This requirement means that franchisees must integrate the Wyndham Rewards program into their hotel's operations. They need to adhere to the standards set forth in the Wyndham Rewards Front Desk Guide, which provides additional guidelines. It is important to note that Hawthorn Suites By Wyndham or its affiliates can revise the Front Desk Guide, including fees and reimbursement rates, with a 30-day prior notice.

Participation in the Wyndham Rewards program is not optional, and it is a condition of maintaining the franchise agreement. This ensures brand consistency and allows guests to earn and redeem points across the Wyndham network, potentially driving more business to individual Hawthorn Suites By Wyndham locations. Franchisees should carefully review Schedule C and the Wyndham Rewards Front Desk Guide to understand the costs and operational requirements associated with the program.