What is the purpose of the 'Reservation System' for Hawthorn Suites By Wyndham, and who maintains it?
Hawthorn_Suites_By_Wyndham Franchise · 2025 FDDAnswer from 2025 FDD Document
Reservation System or Central Reservation System means the back end technology platform and applications used by us to accept, store and/or communicate reservations for Chain Facilities. The Reservation System is separate from, but enables, the booking of reservations for Chain Facilities through various distribution channels such as the Chain Websites, the GDS and other distribution channels.
Source: Item 22 — CONTRACTS (FDD page 92)
What This Means (2025 FDD)
According to the 2025 Hawthorn Suites By Wyndham Franchise Disclosure Document, the Reservation System, also referred to as the Central Reservation System, is a technology platform used by Hawthorn Suites Franchising, Inc. to manage reservations for all franchised locations. This system facilitates the acceptance, storage, and communication of reservations through various channels, including the Chain Websites, the Global Distribution System (GDS), and other distribution channels.
The Reservation System is described as a 'back end technology platform and applications' that enables the booking of reservations. It is important to note that while the Reservation System is distinct from the Chain Websites and other booking channels, it is integral to their operation. These channels rely on the Reservation System to function effectively.
Franchisees are required to pay a Marketing/Reservation Contribution fee, which is allocated towards the maintenance and operation of the Reservation System, as well as marketing, advertising, and training programs. This contribution is equal to 2.5% of Gross Room Revenues. Hawthorn Suites Franchising, Inc. retains the right to modify this contribution with at least 30 days' prior written notice to cover the costs associated with these services and programs.