factual

Does Hawthorn Suites By Wyndham provide a Central Reservation System (CRS)?

Hawthorn_Suites_By_Wyndham Franchise · 2025 FDD

Answer from 2025 FDD Document

[Item 11: FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING]

We will provide a computerized Central Reservation System ("CRS"), directly or indirectly through another party or a technological substitute as we may determine, for making reservations at Chain Facilities.

See the Computer Systems discussion below. (Franchise Agreement – Section 4.2)

We will provide you a service by which certain calls and messages are routed to our professionally trained agents and, in some cases, to digital agents, to answer questions and book reservations on behalf of your Facility.

See Exhibit C-6 for the Signature Reservation Service Agreement.

Your Facility is required to participate in our revenue management program.

We offer comprehensive revenue management programs for additional fees.

These programs are available at three levels of service for varying fees: Standard RMS, Premium RMS, and Premium Plus RMS, as further described below.

No matter the service level, Revenue Management Services ("RMS") include inventory management, strategic positioning, future demand strategy and targeted promotions and packages, at different frequencies.

We reserve the right to evaluate a variety of factors, including but not limited to, your Facility's room count, occupancy rate, trends, and market to determine the most suitable level of service.

See Exhibit C-7 and Item 6 for additional description of options and fees.

  • Standard RMS is a service that includes STR review and evaluation, rate and inventory maintenance, as well as scheduled communication two times per week and monthly meetings with your assigned revenue management professional.

Your Facility is required to participate

  • in Standard RMS, at a minimum. However, if your Facility achieves greater than 70% occupancy for 12 consecutive months, it will be required to participate at the Premium RMS level (see directly below).
  • Premium RMS is a service that includes inventory management, as well as scheduled communication two times per week and weekly meetings with your assigned revenue management professional, and STR review and recommendations. This level of service is optional unless your Facility achieves greater than 70% occupancy for 12 consecutive months, in which case we will require you to participate at the Premium RMS level.
  • Premium Plus RMS includes Premium RMS plus daily recommendations, twice-weekly strategy discussions, and two annual property visits. [Item 11: FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING]

We will provide a computerized CRS, or such technological substitute as we may determine, for making reservations at Chain Facilities. (Franchise Agreement – Sections 4.2, 7.1)

During the Term, the Facility will participate in the CRS on an exclusive basis, including entering into all related technology agreements and complying with all terms and conditions which we establish from time to time for participation. The Facility may not book any reservations through any other electronic reservation system, booking engine or other technology.

We can and may independently access your electronic information and data, and collect and use this electronic information and data in any manner we choose, without any compensation to you.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 60–71)

What This Means (2025 FDD)

According to Hawthorn Suites By Wyndham's 2025 Franchise Disclosure Document, Hawthorn Suites By Wyndham will provide a computerized Central Reservation System (CRS) for making reservations at Chain Facilities. This CRS may be provided directly, indirectly through another party, or via a technological substitute as determined by Hawthorn Suites By Wyndham.

During the franchise term, franchisees must exclusively participate in the CRS, adhering to all technology agreements and terms established by Hawthorn Suites By Wyndham. Franchisees are prohibited from using any other electronic reservation system or booking engine. Hawthorn Suites By Wyndham retains the right to independently access, collect, and use the franchisee's electronic information and data without compensation.

In addition to the CRS, Hawthorn Suites By Wyndham offers a service where calls and messages are routed to trained agents (including digital agents) to answer questions and book reservations on behalf of the franchisee's facility. Franchisees are also required to participate in Hawthorn Suites By Wyndham's revenue management program, with options for Standard, Premium, and Premium Plus RMS levels, each offering varying levels of service and fees. The minimum requirement is participation in Standard RMS, but higher occupancy rates may necessitate upgrading to Premium RMS.

These systems are crucial for managing bookings, optimizing revenue, and ensuring consistent brand standards across all Hawthorn Suites By Wyndham locations. Franchisees should inquire about the specific technology agreements, associated costs, and the level of support provided for the CRS and revenue management programs to fully understand their obligations and potential benefits.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.